Microsoft was never one to stick with more expected console naming conventions, what with the Xbox One creating confusion in-store as parents fumbled figuring out which system was which. The Xbox Series X is a similarly puzzling name, so much so that even Microsoft pokes fun at it.

Over on Instagram, the Xbox account posted a brief video meme-ing the Xbox Series X’s name. Set to a bouncy orchestrated composition, the video runs through several images, including the system itself, one inside of a box, and a series of ex-boxed Xbox Series X’s next to their boxes… in an X.

If that sounds goofy, it’s because it is.